*lion Brand Yarn Reports on Trends and News in Knitting and Crochet for

Manhattan, New York – November 13, 2007 – Lion Brand Yarn Company

(LionBrand.com) publishes the largest email newsletter for knitting and

crochet enthusiasts on the Internet, with over 850,000 subscribers

receiving their weekly dose of crochet, knitting and yarn news from Lion

Brand. With such a significant market share, the Lion Brand e-newsletter

has established a reputation for determining industry trends in knitting

and crochet fashions, podcasts, popular yarns, and reporting on the

latest charity organization and yarn related news. As a service to the

industry and knitting and crochet enthusiasts, Lion Brand publishes a

monthly synopsis of news from the previous months’ newsletters.

Here is the monthly news and trend synopsis from Lion Brand for October

2007:

- Articles featured in October included Crochet Block Q&A in the 10/5/07

issue. The 10/12/07 issue included an interesting article on how to

embelish your socks with color in the heel, toe and cuff. The 10/19/07

issue featured a story by Michelle Edwards that explored the joys of

beautiful yarn and making squares for donation to “Warm up America”. On

10/26/07 the Lion Brand design department offered an interesting article

on making Afghans as gifts for the Holidays and Jackie Smyth had

recommendations on three easy to make Afghans.

- Patterns featured in the October 5th issue included a free Basketweave

and Cape Pattern and four new Halloween patterns including: Craft

Spiders and Spiderweb, Crochet Pirate Pal, Crochet Pumpkin Pal and

Crochet Furry Pal. On 10/19/07 new plush throw remakes were featured,

which included a plush throw in Wool-Ease Thick and Quick and a plush

throw in Jiffy.

- Podcasts were distributed by Lion forthe first time this month. In

their first podcasts on 10/16/07 Jessica Abo, visited the Lion Brand

Design Center in New York City. She interviewed Ilana Rabinowitz, V.P.

of Marketing, and found out why Lion has created podcasts and what

listeners can look forward to. On 10/30/07 Jessica Abo and Zontee Hou

discuss listener feedback from Lion’s first podcast. Jessica and Zontee

are once again joined by Liz Shaw, and gave insight into what’s on their

needles and hooks.

- Crochet Blocks featured in October as part of the ongoing series were

“Textured Stripes” on 10/5/2007, “Scales” on 10/12/07, “Circles and

Bobbles” on 10/19/07. “All in a Row” on 10-26-07

Lion Brand archives all of its newsletters online. To view details for

any of the articles or podcasts mentioned in this release, visit

cache.lionbrand.com/cgi-bin/newsletters.cgi and click on the date for

the newsletter you are interested in reading. The Lion Brand newsletter

is a free weekly service for knitting and crochet enthusiasts.

Subscriptions are available online at:

cache.lionbrand.com/newsletterRequest.html.

About Lion Brand Yarn Company

Lion Brand Yarn Company, is a 129-year-old entity and is America’s

oldest hand knitting yarn brand. Throughout its history, Lion Brand Yarn

has been at the forefront of yarn trends while consistently providing

its customers with the highest quality product, service and inspiration

at value prices.

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